Lesson 1: Know Your Audience → Gaspa Space Digital

✅ Module 1: What Are Paid Ads?

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Lesson 1: Simple Definition

Lesson 2: Where Ads Appear

✅ Module 2: Google Ads Basics

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Lesson 1: How It Works

Lesson 2: What You Need

✅ Module 3: Social Media Ads (Facebook & Instagram)

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Lesson 1: How It Works

Lesson 2: Facebook Ads vs. Boosted Posts

✅ Module 4: What Makes a Good Ad

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Lesson 1: Clear Message

Lesson 2: Strong Visuals

Lesson 3: Clear CTA

✅ Module 5: Setting a Budget

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Lesson 1: Start Small

Lesson 2: Daily vs. Lifetime Budget

✅ Module 6: Targeting the Right People

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Lesson 1: Know Your Audience

Lesson 2: Custom Audiences

✅ Module 7: Measuring Success

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Lesson 1: What to Track

Lesson 2: Improve Your Ads

🎓 Final Task & Certificate

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✅ To finish the course

💰 Paid Ads for Beginners (Google & Social Media)

Know Your Audience

Age group
Location (e.g. Nairobi CBD, Kisumu Town)
Interests (e.g. cooking, travel, farming)