Lesson 2: Speak Their Language → Gaspa Space Digital

✅ Module 1: What is Content Marketing?

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Lesson 1: Simple Definition

Lesson 2: Why It Works

✅ Module 2: Know Your Audience

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Lesson 1: Ask These Questions

Lesson 2: Speak Their Language

✅ Module 3: Content Types That Work

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Lesson 1: Formats to Try

Lesson 2: Keep It Visual

✅ Module 4: Planning Your Content

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Lesson 1: Create a Simple Content Calendar

Lesson 2: Use Themes

✅ Module 5: Writing Captions That Sell

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Lesson 1: Use the PAS Formula

Lesson 2: Add a CTA (Call to Action)

✅ Module 6: Design Tips for Non-Designers

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Lesson 1: Use Canva Templates

Lesson 2: Keep It Simple

✅ Module 7: Reusing and Repurposing Content

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Lesson 1: Turn One Idea Into Many Posts

Lesson 2: Post Again (It’s Okay!)

🎓 Final Task & Certificate

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✅ Complete these:

🖼️ Creating Content That Sells

Speak Their Language
Use their words, not big marketing terms. Example:
❌ “Low-carb, high-protein cereal”
✅ “Healthy breakfast to keep you full all morning”

🗣️ Voice Script:
“To connect with people, speak their language, not yours.”