Lesson 1: Use the PAS Formula → Gaspa Space Digital

✅ Module 1: What is Content Marketing?

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Lesson 1: Simple Definition

Lesson 2: Why It Works

✅ Module 2: Know Your Audience

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Lesson 1: Ask These Questions

Lesson 2: Speak Their Language

✅ Module 3: Content Types That Work

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Lesson 1: Formats to Try

Lesson 2: Keep It Visual

✅ Module 4: Planning Your Content

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Lesson 1: Create a Simple Content Calendar

Lesson 2: Use Themes

✅ Module 5: Writing Captions That Sell

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Lesson 1: Use the PAS Formula

Lesson 2: Add a CTA (Call to Action)

✅ Module 6: Design Tips for Non-Designers

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Lesson 1: Use Canva Templates

Lesson 2: Keep It Simple

✅ Module 7: Reusing and Repurposing Content

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Lesson 1: Turn One Idea Into Many Posts

Lesson 2: Post Again (It’s Okay!)

🎓 Final Task & Certificate

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✅ Complete these:

🖼️ Creating Content That Sells

Use the PAS formula.

Problem: “Tired of dry skin?”
Agitate: “It gets worse during cold weather.”
Solution: “Try our organic shea butter—smooth skin in 3 days.”